You know what drives me crazy in this town? Yep. You guessed it! Church signs! Sketchy theology and bad humor aside, sometimes I drive by and wonder exactly what someone was thinking when they came up with that stuff! Do people forget that for maximum reach and impact and desired results, you want the sign to invite people in your doors and see what you're all about? (Well... that gets into the "church walls" issue, which is a whole 'nother bag-o-worms that I'm not going into right now.) Because, to me personally, nothing says you won't be welcomed here like a sign that says homosexuality is a sin!
Lesson 1: Your church sign won't scare anyone into doing or believing anything. So stop trying! Seriously. "Johnny, we've got to go to church today! The sign outside said we're going to burn in hell if we don't!" said no one ever.
Lesson 2: Your sign is for inviting and informing, not scaring and excluding. If everybody's good enough for God's love and forgiveness, then everybody's good enough for the church. A sign that tells you who/what God isn't so fond of misrespresents the whole idea of God... God should start suing for defamation. He/She's a good guy/gal!
Lesson 3: Quit being so serious! It's a church sign. Nobody is going to pay attention to a church sign that says
Jesus Loves You!
John 3:16
Sunday Worship 10am
But I guarantee you that they'll at least chuckle at a church sign that says
God didn't create anything without a purpose.
But mosquitoes come close.
Lesson 4: People drive by your church every single day. Change the stupid sign once in a while! If you do and you keep it interesting, people notice. If it's always the same, they don't!
Lesson 5: If your sign isn't piquing anybody's interest, it isn't making people wonder about you. If people aren't wondering about you, they aren't wondering about this super-awesome Jesus dude that we sorta kinda maybe like to share. So basically, why bother?
Here's your church sign checklist:
__ Avoids the Scare Tactic
__ Includes Something Interesting or Funny
__ Doesn't Exclude Anyone
__ Makes People Feel Welcome/Invited
__ Will Go Away in a Few Weeks
__ Isn't Offensive to People
And last but not least, I have to poke fun at a friend... Because it still cracks me up every time I see it. =]